The campaign was built around the slogan “The Heart of Emonika Is You”, which took on a personal dimension through direct engagement with passers-by. Promoters invited people to enjoy a bottle of water, asked for their names and wrote them on the bottle alongside the campaign’s central message. In this way, each visitor received a personalised gesture through which Emonika expressed its appreciation to the people of Ljubljana and emphasised that it is the community that gives the new city centre its character and vitality. Designed as a mobile experience, the campaign featured promoters travelling through the city centre on bicycles that served as mobile refreshment stations. Equipped with coolers filled with bottled water and markers for personalising the labels, the bicycles enabled the activity to take place across different locations while creating direct interaction with passers-by.

The visual identity of the campaign combined the historical heritage of the area with Emonika’s contemporary vision. Promoters wore a modern interpretation of Roman-inspired clothing in white, beige and gold tones, symbolically linking the heritage of ancient Emona with one of the largest development projects in the heart of Ljubljana, which will bring together a shopping centre, office space, residential units and two hotels. The bicycles and the campaign’s core visual elements reflected Emonika’s premium brand identity, while colourful coolers, name markers and other accessories added a fresh, vibrant touch that made the campaign stand out in the urban environment.

Photos: Fini oglasi